We live in the age of digital story-telling, and now more than ever, you’ve got to have your personal brand in order. And I don’t just mean getting a bunch of pretty pictures. You need to be intentional with your content so that it attracts and retains the audience and potential customers of your dreams! Read on for 3 reasons you need personal brand photos!
Purposefully curated, quality imagery makes an impact!
People want to know who is behind the brands they are supporting.
Photography that showcases who you are – not just the work that you do, is important in connecting with your audience.
What hobbies are you into, do you have children, pets, do you like to travel? Those seemingly small details are BIG connecting points with your audience, and help with the know, like, trust factor.
What do you do and how do you do it?
Use photo and video content to show your audience how you get the job done. It not only gives them confidence in your abilities as a professional and brand, but it puts them at ease and gives them a better understanding of your process.
Establishing Trust and Confidence is a sure way to grow your tribe and surpass the competition.
Do you take business ads or company communications seriously that are haphazardly thrown together? I know I don’t.
Quality imagery on any virtual platform is a basic requirement for any serious brand or business.
From your Web site to social media feed, your online persona should exude professionalism through visually appealing, intentional photos that communicate a clear message.
Check back here and on my IG Profile for more Personal Branding tips and message me for a consultation so we can map out how I can best serve you.
Copyright 2022 Melissa Ortiz Photography
Melissa is a Target-lovin, Starbucks holdin', girl mom, photographer and content creator based in Orlando, Florida. She deeply values authenticity and is passionate about capturing imagery that connects with your audience and tells your story!